课程信息

The UBcreate course has been designed to be delivered online, originally for the international master programs of the Faculty of sciences of the Université de Bordeaux, by Agnès Nadjar, Estelle Jouison and Alexandre Savin. It built on the MOOC "De la créativité à l'innovation" by Claude Dupuy from the Faculty of Economics.

UBcreate stands as a general and useful introduction to creativity and entrepreneurship and it will aptly prepare you for the Business Development Project you will have to carry out as part of the Master 2 Economic Affairs program.

The course comes in two parts, and the first part is subdivided into 4 modules:

• from creativity to innovation

1. methods to create and innovate

2.  innovate with a business model and marketing strategies
   

3.  finding and supporting innovation

4. protecting yourself and understanding the dynamics of innovation

• from innovation to business

1. how to finance an innovative project

2. the GRP's business model: a reminder
   

3. find a business idea

4. internal and external organization of a company

5. how to make money?

6. find out more: the business model, a system

You will be guided through each part by your professor. Your weekly assignments will consist essentially in reading the supporting documents and watching the videos. At the end of each module, you will be invited to take a quiz. You will be evaluated based on your assiduity for the weekly assignments and on your score on the different quizzes.