The UBcreate course has been designed to be delivered online, originally for the international master programs of the Faculty of sciences of the Université de Bordeaux, by Agnès Nadjar, Estelle Jouison and Alexandre Savin. It built on the MOOC "De la créativité à l'innovation" by Claude Dupuy from the Faculty of Economics.
UBcreate stands as a general and useful introduction to creativity and entrepreneurship and it will aptly prepare you for the Business Development Project you will have to carry out as part of the Master 2 Economic Affairs program.
The course comes in two parts, and the first part is subdivided into 4 modules:
from creativity to innovation
methods to create and innovate
innovate with a business model and marketing strategies
finding and supporting innovation
protecting yourself and understanding the dynamics of innovation
from innovation to business
how to finance an innovative project
the GRP's business model: a reminder
find a business idea
internal and external organization of a company
how to make money?
find out more: the business model, a system
You will be guided through each part by your professor. Your weekly assignments will consist essentially in reading the supporting documents and watching the videos. At the end of each module, you will be invited to take a quiz. You will be evaluated based on your assiduity for the weekly assignments and on your score on the different quizzes.
- Enseignant: Cecile Cormier
- Enseignant: Pierre Anouilh
- Enseignant: Cecile Cormier
- Enseignant: Martin Zumpe
Intellectual
Property (IP) is a set of economic and moral rights (IPRs) concerning
intangible creations of the human intellect. It includes patents on inventions,
copyright on artistic work, such as music and literature (but also software),
trademarks on goods and services, trade secrets on product formulas on
production processes, as well as more specific rights attached to traditional
knowledge (mostly in the form of geographical indications) or plant varieties (rights
for breeders and farmers).
IPRs are nowadays a major economic resource for a variety of organizations, ranging from pharmaceutical and hi-tech multinationals engaged in global trade, agricultural consortia resisting the commodification of their products, media companies selling their contents through the internet, and software companies licensing their applications for computers, mobiles and connected objects.
The course will both look at the history of IP and at present developments. In particular, it will focus on international trade treaties, starting with TRIPs, the Agreement on Trade-Related Aspects of Intellectual Property Rights, which coincided with the creation of the World Trade Organization (WTO), in 1995.The course will provide students with a basic understanding of the economic and legal principles underlying IP legislation and enforcement (not just through theory, but also history) and to introduce them to the debate on the global extension of both. Both descriptive statistics and case studies will be used to stress the relevance of the topic, which may otherwise sound too technical for some students.
- Enseignant: Francesco Lissoni
- Enseignant: Valerio Sterzi
- Enseignant: Rachelle August
- Enseignant: Cecile Cormier
- Enseignant: Eleonore Drexel
- Enseignant: Cecile Cormier
- Enseignant: Vanessa Michel
- Enseignant: Nicolas Belliot
- Enseignant: Christophe Bergouignan
- Enseignant: Nicolas Rebiere
- Enseignant: Matthieu Solignac
- Enseignant: Cecile Cormier