- Enseignant: Aishwarya Choudhari
- Enseignant: Ana Laura Vega Umana
- Enseignant: Nicholas Croft
- Enseignant: Julien Cusin
Cours de théorie des organisation d'Olivier Babeau
- Enseignant: Olivier Babeau
This course deals with
the key aspects of a multinational company’s business ethics and corporate
social responsibility. This course highlights a number of specific CSR topics
such the economic, social and environmental aspects of doing business in a
global context, the social responsibility when a firm sets up factories or
outsources production in a context of developing countries, international
business and corruption.
The course aims to enable students to develop a personal reflection and awareness on CSR issues, while both studying cases and investigating a real multinational company case. As such this course aims to increase the student’s understanding of personal and business ethics, which is a prerequisite for developing a strategic perspective on Corporate Social Responsibility in an international context. Therefore, students will have to demonstrate critical thinking and the ability to perform in an international and culturally different environment.
- Teacher: Johannes Schaaper
The course International Marketing Research aims to present the scope of international market research and familiarize students with the steps of the international marketing research process. Its objective is to enable the student to understand a marketing problem, translate it into a marketing research question, set up a research design, collect and analyse data so to bring answers to the initial marketing problem.
At the end of this course , the student will be able to :
• Understand the importance of marketing research for taking marketing decisions
• Understand the difficulties of international marketing
• Translate a marketing challenge into a marketing research question
• Differentiate secondary and primary data
• Differentiate qualitative and quantitative research
• Set up a research design, which corresponds to the research question
• Collect primary and secondary data
• Analyze data
• Bring answers to research questions
- Teacher: Johannes Schaaper
- Enseignant: Julien Cusin